A Trip Reduction Program (TRP) engages and facilitates employers in encouraging employees, through incentives, to switch from single occupancy vehicle use to other, more sustainable transportation modes. A TRP recognises the risks associated with pollution and inactive lifestyles, and offers flexible, practical and personalized sustainable transportation options, with social, economic and environmental benefits for employees and employers.

     The Saddle-up! Trip Reduction Program proposes to develop and implement year-round, in-house programs in Calgary workplaces. The program will aim to change the commuting behaviour of the employees to transit, carpooling, cycling, walking and other active and sustainable transportation modes using proven social marketing techniques.

     The Saddle-up! Trip Reduction Program is modeled after similar trip reduction programs in Halifax, Toronto and Vancouver. The Saddle-up! team has over 13 years experience in Calgary with the Calgary Commuter Challenge, and over six years experience in running successful trip reduction programs in Nova Scotia. The team is trained in the implementation of social marketing techniques and builds on the success of past projects that have a social marketing foundation.

     Utilizing survey results from past Commuter Challenges, we are in the fortunate position of being able to customize a program for your workplace. We are able to focus on incentives that produce the greatest motivation among employees and remove barriers that were identified in our surveys.

     We aim to bring together Calgary’s corporations, businesses, government, community groups and individuals to implement and support sustainability of our vibrant and rapidly growing city. We also plan to draw from other Calgary interest groups in order to share our findings and develop a template that can be applied to other initiatives.

Download our Saddle Up! Trip Reduction Program (TRP) pamphlet